Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

As part of an investigation of the folk traditions of their area, class members research the articles of clothing worn at earlier times, the fibers and materials, and the machinery used to produce these items. In addition, class...