K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
K20 LEARN
Writing Is Elementary, My Dear Watson: Writing Paragraphs With Evidence And Reasoning
Did Smitty do it, or is he a victim? Sleuths apply their observation and reasoning skills to build a case for an argumentative paragraph. Class members closely observe a cartoon, make a claim, cite evidence from the image, and support...
Curated OER
Teaching Debate to ESL Students
Language learners use the debate format to practice formulating, expressing, and defending their ideas. Working in teams, class members develop resolutions, use opinion indicators to express their opinions and reasons, and prepare...
K20 LEARN
Introduction to Arguing Effectively: Argument Writing
Which is better—Chick-fil-A or MacDonalds? High schoolers learn how to craft an argument essay by beginning an opinion statement. They state a claim, back up their claim with evidence, and consider counter calms. Scholars then create a...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
Teaching Tolerance
Film Festival
Everybody's a critic—even your pupils! Using the included resources as a guide, screen films related to social justice and ask film enthusiasts to critique them. Publish the reviews for your school community or develop a film festival...
The New York Times
Teaching Orwell and '1984’ with the New York Times
Doublethink and alternate facts? Big Brother and Facebook? 1984 and 2019? Sales of 1984 have surged and so has the use of George Orwell's dystopian classic in classrooms. Whether new to teaching the novel or a seasoned veteran you'll...
K20 LEARN
The War of the Words: Grammar and Parts of Speech
Here's a lesson that adds some zip to a study of parts of speech. Class members read two versions of the same article, one loaded with evocative nouns, verbs, adjectives, and adverbs, while the other is missing this sensory language....
Curated OER
Critical Consumerism
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
Curated OER
Persuasion and Parallel Structure
Discuss the definition of parallel structure with your high school class. In small groups, they read a section of "The Declaration of Independence" to identify examples of parallel structure. Each learner writes an essay explaining the...
New Jersey Historical Commission and New Jersey Council for the Humanities
Thomas Edison: The Wizard of Menlo Park
What would change in your daily life due to a power outage? Here, learners explore the inventions brought to us by the one and only, Thomas Edison, and imagine a day without them. Scholars take part in a grand conversation and write a...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Curated OER
Socratic Questioning
If you are new to the technique of Socratic questioning, check out this resource that details the five steps in the Socratic method. The examples of each step are drawn from Brave New World.
Prestwick House
Understanding Language: Slant, Spin, and Bias in the News
We live in a time of fake news, alternative realities, and media bias. What could be more timely than an activity that asks class members to research how different sources report the same topic in the news?
National Endowment for the Humanities
Animal Farm: Allegory and the Art of Persuasion
Introduce your class members to allegory and propaganda with a series of activities designed to accompany a study of George Orwell's Animal Farm. Readers examine the text as an allegory, consider the parallels to collective farms and the...
Channel Islands Film
Magic Isle: Lesson Plan 1
What are the factors that limit growth and expansion? As part of their study of Catalina Island, class members view the West of the West's documentary Magic Isle and research William Wrigley and the Santa Catalina Island Company. After...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
American Art Clay Co., Inc.
Ceramic Tile Wall Murals
Science, social studies, language arts, and art classes work together with administrators to produce a permanent, ceramic tile wall mural to install at their school.
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...