Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Tumblehome
Resisting Scientific Misinformation
How do scholars determine if a scientific claim is true? Learners investigate scientific misinformation by watching video clips and reading false advertising claims. They engage in discussion in both class and small group settings to...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a instructional activity that introduces class members to several fact-checking resources.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Alabama Department of Archives and History
New York Times Co. v Sullivan: The Alabama Case that Changed Libel Law
Malice aforethought? Can the New York Times be held libel for false claims appearing in its ads? The Supreme Court case New York Times v Sullivan changed the interpretation of the First Amendment. Class members examine these changes and...
Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Alabama Department of Archives and History
Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
Mr. Roughton
Pawn Stars: Africa
What element was worth more during the growth of empires in West Africa: gold or halite? After examining various pieces of evidence of primary and secondary source documents placed around the room, your class members will each make a...
Curated OER
Identify and Discuss the Author's Purpose
Examine author's purpose in a persuasive text using this scaffolded plan. You essentially have a verbatim script here, but it can definitely be used as an outline instead. Review questions that readers should ask themselves when...
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
Close Up Foundation
Teach the Vote
Why is voting important? A social studies unit presents a non-partisan approach to the importance of voting, to voting laws and procedures, and to resources that voters need to become informed voters.
Cleburne Independent School District
Grade 6 English Language Arts and Readiness: Persuasive
What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.