Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
Curated OER
Martin Luther King and Writing as a Tool for Social Change
Students explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Students will practice the technique of persuasive writing by...
Channel Islands Film
Lone Woman of San Nicolas Island: Lesson Plan 3
Should researchers be able to excavate, examine, and remove Native American artifacts from historic sites? Should companies be permitted to build on sacred Native American land? After watching West of the West's documentary, The Lone...
Curated OER
Do Heroes Have to Wear a Cape?
Young writers choose a person from American history, their community, or their family to use as the subject of a persuasive essay. The process begins with a discussion of the characteristics of a hero, the completion of a prewriting web,...
Teaching Tolerance
Film Festival
Everybody's a critic—even your pupils! Using the included resources as a guide, screen films related to social justice and ask film enthusiasts to critique them. Publish the reviews for your school community or develop a film festival...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Let's Walk That Talk
Students present speeches. In this philanthropy lesson plan, students invite another class to come visit. They talk about philanthropy and present persuasive speeches written in a previous lesson plan. The visiting students answer the...
Curated OER
Crossing the Deleware: A Visual Myth or Reality
Young scholars analyze the painting Washington Crossing the Delaware.In this analyzing lesson plan, students analyze this painting that has a lot of historical inaccuracies, and then come up with a persuasive argument supporting or...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
Curated OER
Reporting from the Front Lines
Students examine the battle of Gettysburg as they write news articles. For this Battle of Gettysburg lesson, students become familiar with the job of the news reporter as they report on the events of the Battle of Gettysburg as they...
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #2: Why Do Words Matter?
Words matter! That's the big idea behind an activity that asks scholars to replace words in FDR's "Day of Infamy" speech with synonyms. They then listen to a recording of President Roosevelt's address and compare his version to their own.
KOG Ranger Program
Why a Bear Mattered: Smokey’s Story
Smokey the Bear has been telling people how to prevent forest fires since 1944, and continues to be the symbol of fire safety in America's wilderness. Young rangers visualize a dry forest and
New Jersey Historical Commission and New Jersey Council for the Humanities
Thomas Edison: The Wizard of Menlo Park
What would change in your daily life due to a power outage? Here, learners explore the inventions brought to us by the one and only, Thomas Edison, and imagine a day without them. Scholars take part in a grand conversation and write a...
Curated OER
A Question of Faith?
Should organized prayer be prohibited at high school sporting events? Students explore their own feelings about prayer in school-sponsored events, before discussing the recent Supreme Court decision banning public prayer at high school...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...