Curated OER
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
Curated OER
Targeting Young Speeders
Students research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....
Facebook
Reputation
What's the key to maintaining a good reputation? Keep your friends close—and your secrets even closer! Social scholars score a deeper understanding of sharing during a lesson from a privacy and reputation module. Participants consider...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Data Analysis Challenge
In this data analysis worksheet, young scholars work with a partner to collect information for a survey. The information is then compiled into a graph. Students must indicate their survey question, the target audience, predict the...
Nemours KidsHealth
Eating Disorders: Healthy Advertising
In this eating disorders worksheet, students use drawings or photos from magazines to create an ad for blue jeans. They use realistic body types and positive messages about body image and types. The worksheet includes two questions about...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Media Smarts
Forensic Science Crimes Dramas
How do TV shows present criminology—is it realistic? High schoolers research crime dramas and participate in class discussion about topics such as who exists as the target audience and the values the shows communicate. They also research...
Curated OER
Persuasive Language
Young scholars read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Writing: Advertisements
Learners explore these web pages to explore how to write good advertisements.
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Cleburne Independent School District
Grade 6 English Language Arts and Readiness: Persuasive
What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.
Curated OER
Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
Curated OER
Writing a News Article
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
Curated OER
Language Arts: Putting Together a Position Paper
Students are able to identify the target audience for their writing. They are able to create an appropriate format for their papers. Students are able to focus on the developing clear arguments and supporting all key points with facts.
Complete College America
The Marshmallow Reading/Writing Project
Which option would most children choose: One marshmallow now, or two marshmallows in 10 minutes? Learners watch the social experiment on video and discuss their observations. They then read articles and work in small groups to analyze...
News Literacy Project
Should You Share It?
Sharing isn't always caring. Scholars learn how to reduce the spread of misinformation on the Internet. They take an online quiz of example posts targeted to a specific audience. Using critical thinking skills, they see if they can tell...
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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