Persuasive Language

Following a ghost's advice may not be in anyone's best interest, but that doesn't stop Hamlet! Using an exciting resource, pupils continue reading Act 1 of Shakespeare's Hamlet, in which the ghost tries to convince Hamlet to seek revenge...

Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Have you seen a large number of grammatically incorrect sentences in class writing lately? Help alleviate that issue with this app, which is targeted toward teenagers. Class members look at age-appropriate images and choose the correct...

Metaphors are word pictures, creating images in our brains that draw readers to consider how two seemingly unrelated items are alike. Poems by Langston Hughes, Margaret Atwood, and Naomi Shihad Nye provide learners with an opportunity to...

Students examine the case of "Cocaine," a new soft drink targeted at teens. They explore the decision by some stores not to sell it. Students compose essays expressing their views about the drink and the ensuing decisions.

Students research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....

Audiences around the world love Shakespeare. A video and set of accompanying tasks, part of the Shakespeare English Exercises series, discusses how audiences in Japan react to Shakespearean plays. The exercises after the video help check...

In this man selling his life on Ebay worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion...