Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Analyzing Messages in Various Media
Explore communication through media by analyzing different advertisements and artwork. Budding artists view videos, websites, plays, and other artistic endeavors while discussing the true meaning of the work with their classmates. They...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Curated OER
Mapping the Mediasphere
Students compare/contrast the media messages they see in two different communities in their city. They list the elements of art and the principles of design in the photographs they have taken in those two different communities. They...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
Media Messages
Students analyze advertisements and decide what message is being conveyed. For this media lesson, students analyze drawings from a tall tale. Students view drawings from the book Johnny Appleseed and discuss the colors of the drawings...
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Media Smarts
Sex in Advertising
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
Curated OER
Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Word Picture - Communicating Visually
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
Curated OER
Advertisements and Commercials
Students analyze advertisements. In this advertising instructional activity, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed...
Curated OER
Pop Art-Reflections of the Mass Media
Students select a common object or a face, and draw or paint it on a flat surface making it larger than real life. They choose a common object or simple scene and repeat it horizontally or vertically as defined rows. They create a flat,...
Curated OER
Advertisements
Students access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a student-created...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Media Collage
Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art lesson for all ages. Adaptations are included for younger and older students. Lesson also includes a writing option for...
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...