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Lesson Plan

Pbs (Affluenza): What Are Advertisers Selling

Curated by ACT

What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting debate for intermediate and middle school students. Links available to other PBS activities and lesson plans.

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Concepts

advertising, business, commercials, communication, consumers, economics, marketing

Additional Tags

advertisements, evaluating advertisements, hidden messages, integrated lesson, language arts, marketing plan, mathematics, pbs, persuasive, grades 4-8, hidden audience, social studies, writing

Classroom Considerations

Knovation Readability Score: 2 (1 low difficulty, 5 high difficulty)
The intended use for this resource is Instructional

This resource is only available on an unencrypted HTTP website.It should be fine for general use, but don’t use it to share any personally identifiable information

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