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154 resources with the concept marketing

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Other Resource Types ( 154 )
Lesson Planet

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Lesson Planet

Lesson 3: Marketing of Pop Music

For Teachers 7th - 12th
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
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Cause Célèbre

For Teachers 6th - 12th
For this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
1 In 1 Collection
Lesson Planet

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Lesson Planet

Investigating Careers - Careers in Marketing Strategy

For Teachers 7th - 8th
New ReviewThe biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
Lesson Planet

Food Labels: Grades 9-12

For Teachers 9th - 12th Standards
Check the label! That's the big idea in a lesson about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read nutrition...
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Big Data and Politics

For Teachers 6th - 12th Standards
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Lesson Planet

The Next Big Thing

For Teachers 9th - 12th Standards
Make sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
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Marketing Mayhem: Advertising for Adolescents

For Teachers 9th - 12th Standards
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Lesson Planet

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
Lesson Planet

E-Commerce Tutorial

For Students 9th - 12th
How does electronic commerce benefit organizations, customers, and society? Scholars read about e-commerce as it applies to modern business practices in an informative tutorial. Pupils also discover different types of  business models in...
Lesson Planet

We Have You Surrounded: Exploring Branding, Marketing and Globalization

For Teachers 9th - 12th Standards
Advertising and marketing tells young people what to buy, how they should look, and where they should shop. Scholars take part in examining advertisements and marketing strategies using an eye-opening resource. They carry out reading...
Lesson Planet

It Ads Up

For Teachers 8th - 12th Standards
The average cost a 30-second advertisement during the Superbowl is $4 million. Are ads really worth the money? Are people really influenced by them? Scholars take a look at magazine ads and carry out discussion to determine what...
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Analyzing Advertising

For Teachers 5th - 12th Standards
Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...
Lesson Planet

I've Been Branded!

For Teachers 6th - 12th
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
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Influence and Persuasion: Crash Course Media Literacy

For Students 8th - 12th Standards
Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...
Lesson Planet

Ready, Set, Save on Solar Energy Technology!

For Teachers 9th - 12th Standards
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Lesson Planet

Farm to Fuel: The Alternative Fuels Industry

For Teachers 9th - 12th Standards
Need a instructional activity to fuel young minds? A variety of hands-on activities is sure to get your class fired up! Beginning with an introductory slideshow and culminating with group presentations, the week-long unit has something...
Lesson Planet

An Introduction to W. Kim Chan and Renee Mauborgne’s Blue Ocean Strategy

For Students 9th - 12th Standards
When businesses compete against one another in the same market, it becomes difficult to turn a profit. A playlist on the world's greatest ideas includes a video summary of the Blue Ocean Strategy by W. Kim Chan and Renee Mauborgne, which...
Lesson Planet

Break-Even Point

For Teachers 9th - 12th
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
Lesson Planet


For Students 8th - 12th Standards
If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to...
Lesson Planet

The Marketing Mix Worksheet

For Students 6th
This worksheet helps students learn about the 4 P's of the marketing mix and market segmentation.
Lesson Planet

Amusement of the Future

For Teachers 6th - 8th Standards
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...
Lesson Planet

How Do Focus Groups Work?

For Students 11th - Higher Ed Standards
Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...