Publisher

Instructional Video

Influence and Persuasion: Crash Course Media Literacy #6

Curated and Reviewed by Lesson Planet

This Influence and Persuasion: Crash Course Media Literacy #6 instructional video also includes:

Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising, learn how 100 years of research guides the advertising industry, and ponder the relationship between human needs and marketing schemes.

34 Views 10 Downloads CCSS: Adaptable

Concepts

advertising, propaganda, bias, media bias, public opinion, public relations, human needs, products, persuasion, authority, marketing, consensus, emotions, feelings, public service announcements, commercials

Additional Tags

english language arts

Instructional Ideas

Make the video a standalone in a marketing lesson
As an opener, ask the class to write down every jingle they think of for a certain type of product, such as technology, cosmetics, or candy

Classroom Considerations

Narrator references different advertising strategies, so pupils should have the Human Needs pyramid
The video is sixth in the Crash Course series

This video is hosted on YouTube

Pros

The content is very relatable for learners of all ages
Simple animations provide visual cues to support difficult psychology concepts

Cons

None

Common Core

View 6,682 other resources for 8th - 12th Grade 21st Century Skills