ReadWriteThink
Persuasive Essay: Environmental Issues
Young environmentalists learn how to craft a persuasive essay about an environmental issue they consider important. After studying the components of a persuasive essay and examining a student model, writers brainstorm possible topics and...
EngageNY
Whole Class Model Letter Writing (Concluding Statement) and Preparing for End of Unit Assessment
Pupils work in small groups to collaboratively write a concluding paragraph for their opinion letters about Jackie Robinson's legacy. Then, scholars share their opinion, reasons, and evidence with a classmate.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
K20 LEARN
The Million Dollar Question: Informative Writing
Introduce high school freshmen to the characteristics of informative writing with a 5-day lesson that distinguishes informative writing from other modes. Scholars learn how to search for and cite reliable resources, then research and...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
All About Our Town
Pupils explore brochure writing. They work in groups to brainstorm and categorize important places in their community. In addition, they gather information from the Internet, take pictures using a digital camera, and create a community...
EngageNY
Presenting a Research-Based Claim: Effective Speaking Techniques
Take note. Scholars receive their claim drafts back to revise and write their claims and three pieces of evidence on notecards. They save the notecards to use when the verbally present their claims to the class. At the end, individuals...
Alabama Learning Exchange
The Big Bang Theory: An Evidence-Based Argument
What evidence supports the big bang theory? Individuals analyze scholarly resources about the the theory and develop arguments backed by evidence. They brainstorm, share ideas, watch a video, and read articles to complete a graphic...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
How To Use The Spell Check
Students use their editing techniques and use the spell check on their computers using writing techniques and any word processing programs. Then they type the paragraph found on the accompanying sheet full of mistakes. Students also go...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
California Department of Education
Plagiarism is Stealing!
Stop, thief! Do your pupils understand the consequences of plagiarism? Lesson three of six in a series of college and career readiness activities demonstrates the dangers of taking credit for someone else's work. Learners engage in...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Newseum
Slanted Facts and Slippery Numbers
The Internet is known as the information superhighway, but sometimes it's hard to know when to hit the brakes on unreliable sources. Using a well-rounded lesson plan, pupils read and summarize articles about the gender pay gap and...
Curated OER
Panther Exam: Writing a Play
Students demonstrate their knowledge of panthers by writing a play on the subject. In this animal life instructional activity, students view a slide-show on school computers of a veterinary exam of a panther. Students utilize this...
Curated OER
Student E-mail
Guide your pupils through the process of creating a free e-mail account on Gaggle.net. Once the accounts are established, class members contact authors and practice letter writing techniques. This instructional activity includes resource...
Newseum
Propaganda Through History: Analyzing Historical Sources
Working in teams, pairs, or individually, scholars select one resource from a gallery of historical sources and consider which examples might be considered propaganda, the techniques used to persuade audiences, and evaluate how the...
EngageNY
Researching Part 2: Reading for Gist and Gathering Evidence Using the Researcher’s Notebook
The gist should be short and sweet! Pupils practice finding the gist of an informational text and then write a summary of the text. Next, they gather with their research teams to discuss a focus question based on the novel Bud, Not Buddy...
EngageNY
Research: Close Read of Text 3 for Each Expert Group
How do athletes break barriers? Pupils consider the question as they continue looking for evidence to support their opinions about how their chosen athlete created a legacy. In small groups, they read an informative article about either...
Curated OER
PhotoStory 3 Lesson Plan
In this instructional activity, PhotoStory 3, students create a story board of an original poem through the use of PhotoStory 3 presentation. Students write a poem and use it to develop their storyboard. Students publish and share...
Curated OER
A Pixie Biography Report
Students practice biographical writing after completing research on the subject. For this journalism lesson, students read a story of an important person's life and discuss the important moments along the way. Students utilize their...
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