Curated OER
Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
Curated OER
Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
Curated OER
No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson plan, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
Curated OER
Mixed Media Messages: Reduce, Reuse, Recycle
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Selling Solutions
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
Curated OER
Are You Plugged In?
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
Curated OER
Cereals
Students watch television commercials, then analyze the nutritional value of the cereals. In this health and nutrition lesson, the teacher shows students several cereal commercials, then the students describe the cereals. Students read...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
Curated OER
Ben Franklin's Inventions
Students discover the life of Benjamin Franklin by studying his inventions. In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today. Students create a commercial in an attempt...
Curated OER
T.V. Smarts
Students research visual messages by completing a media quiz. In this television programming lesson, students identify the many programs and commercials which use sexual imagery to sell their program or product. Students discuss methods...
Curated OER
Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
National History Day
Propaganda Posters of World War I: Analyzing the Methods Behind the Images
The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Media Literacy
Students watch a video a pre-taped TV commercials. They define propaganda and re-watch the video. Students choose a poster from Posters American Style and journal about their observations. Students use the computer lab to develop tape...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Rodent-borne Diseases: Getting the Facts Out There
Students conduct research of the hantavirus pulmonary syndrome (HPS) or lymphocytic choriomeningitis (LCMV). They obtain the information and create a public announcement in the form of a brochure, newsletter, poster, radio announcement,...
Curated OER
Commercial Time. Don't Turn that Channel!
Students review information on drug abuse and types of drugs and then learn about alcohol and other drug abuse in a hands on activity. In addition, they learn about kinds of drugs and the effects of drug abuse on the body.
Curated OER
Conservation 'Ad'vice for National Parks
Students discuss ways that the public can damage as well as preserve our natural and cultural resources. Small groups are each assigned one of the national parks and must design a poster or TV commercial that celebrates the importance of...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.