Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media activity, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
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Un anuncio comercial
Create your own television advertisement. Have your learners collaborate to create a product and film a tv commercial for it. Consider providing key vocabulary or sentence frames for lower-level learners.
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson plan, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Are You Plugged In?
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
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Imus: How much free speech is too much?
Young scholars explore current interpretation of the First Amendment, including that of commercial speech. Next read background about Don Imus and his comments about the Rutgers women's basketball team.
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Family Newscast
Students report on family trends, functions of the family and various ways of selecting marriage partners. In this family lesson plan, students act as editors, commercial skits, and writers for a newscast about families.
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
Humanities Texas
Primary Source Worksheet: Text of “Prouder, Stronger, Better"
Political ads as primary source documents? But of course. Viewers analyze the strategies involved in the Republican Party's 1984 advertisement in support of Ronald Reagan's reelection.
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
National Association for Sport & Physical Fitness
Indoor Physical Activity Ideas for Kids!
Rainy day schedule doesn't mean you can't stay fit! Use a collection of indoor physical activities during periods of inclement weather, substitute teaching days, or for those afternoons when your class just wants to move around!
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Run-on Sentences, Comma Splices and Fragments
In this grammar worksheet, students identify twenty sentences as run-on sentences, fragments, has a comma splice mistake or as correct. Students defend their choices.
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Providing a Helping Hand
Students examine the concept of philanthropy. In this service learning lesson plan, students create charts that display how corporate sponsorships benefit communities.
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Ancient Greece Podcast
In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Students follow a rubric and outline to create their podcast. Students present their podcast to their fellow students.
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Stay Fit, 'Cause You Never Know.
Students identify what "Active Living" means and compare and contrast the relationship between fitness and active living by developing a recipe for Active Living. They examine Canada's Food Guide to Healthy Eating and the importance of...
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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.