Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Techniques of Persuasive Presentations - Ebony, the Elephant Calf
Students watch a video to discover subtle forms of persuasion. In this persuasive techniques lesson, students watch a video about elephants as they determine which elements of persuasion were used. They discuss the language of...
Creative Visions Foundation
Studying Documentaries Like a Writer - Looking For Persuasive Techniques
Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided...
National Endowment for the Humanities
Animal Farm: Allegory and the Art of Persuasion
Introduce your class members to allegory and propaganda with a series of activities designed to accompany a study of George Orwell's Animal Farm. Readers examine the text as an allegory, consider the parallels to collective farms...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Newseum
The Tools to Persuade
After reviewing persuasion techniques, young historians examine how a specific technique was used in the pro- or anti-suffrage messages. They then examine how that same technique is used in modern-day media messages.
Curated OER
The Power of Persuasion
Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...
Curated OER
Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Literacy Design Collaborative
The Art of Persuasion: How Rhetorical Devices Influence Audiences
Scholars analyze a variety of text to identify the development of claims and persuasive techniques writers use. In each text, pupils determine the argument and the persuasive techniques and complete a task introduction worksheet. The...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
The Purpose and Power of Persuasion
Examine the power of persuasion and have learners consider how it influences events in their own lives. After reading and analyzing informational texts to understand the author's purpose, class members take a written test and craft a...
Curated OER
Doctor DeSoto's Foxy Persuasion
Who is Doctor DeSoto? Start by playing a video clip (included). Discuss different methods of persuasion, and then analyze two different persuasive letter examples. What should your class be looking for? Send them off to work in groups...
Curated OER
Rave Reviews
A fun lesson that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is a...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
Curated OER
Pictures and Slogans Persuade an Audience!
Middle schoolers understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and...
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.