US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Persuasive Language
Young scholars read a persuasive story study persuasive language. They then write a 50-word online advertisement for a target audience to try and sell an unusual item to a targeted audience.
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
Cleburne Independent School District
Grade 6 English Language Arts and Readiness: Persuasive
What is the best way to compare and contrast viewpoints on the same topic? A persuasive writing unit plan addresses targeted skills, vocabulary, instructional strategies, and suggested resources that would be perfect for developing writers.
Curated OER
Writing a News Article
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
Curated OER
Language Arts: Putting Together a Position Paper
Students are able to identify the target audience for their writing. They are able to create an appropriate format for their papers. Students are able to focus on the developing clear arguments and supporting all key points with facts.
Complete College America
The Marshmallow Reading/Writing Project
Which option would most children choose: One marshmallow now, or two marshmallows in 10 minutes? Learners watch the social experiment on video and discuss their observations. They then read articles and work in small groups to analyze...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Abigail and Mercy
Scholars examine three letters from Abigail Adams to Mercy Otis Warren, compare them to previous letters in the series, and note the change in tone in these letters she writes to her friend.
Teach with Movies
Teaching Students to Write a Narrative
Encourage narrative writing with a clever exercise. Class members watch episodes from movies and describe what happened to a character, including details about the setting, plot, and characters. Writers then craft a narrative about a...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
New York City Department of Education
Grade 4 Literacy in English Language Arts: A Call to Action
You have the power! Scholars learn that they have power of the pen in their writing. After reading and viewing various sources about standardized testing, they express their own opinions about the testing by writing letters to the...
K20 LEARN
The K20 Chronicle, Lesson 3: Crafting the Article
Picture your class members as photojournalists! Using their interview with a senior as a starting point, would-be photojournalists begin developing an outline for their article by examining their notes from the interview, gathering...
K20 LEARN
It’s Raining Whats and Whats? Colloquial Language
"Yuns betta outten the lights!" Colloquial language is the focus of a lesson that asks middle schoolers to consider the pros and cons of using idioms. They read articles, match expressions with their meaning and place of origin, and...
K20 LEARN
Is Pizza Epic? Word Choice
Remember when everything was Fantastic! Fabulous! Awesome! Iconic! A series of activities encourages young writers to move beyond these overused descriptors and instead choose a more precise language.
Curated OER
Birthday Celebrations
Young scholars utilize a new language to discuss dates and birthdays. For this foreign language lesson, students practice using vocabulary words from a target language to speak about birthdays and culture related to a specific student....
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
Curated OER
Writing: Advertisements
Learners explore these web pages to explore how to write good advertisements.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
Jackson School District
An Introduction to Satire
What is satire, and what are its characteristics? A handy handout provides young satirists with all the information they need to analyze a satire or to craft their own.
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