Museum of Tolerance
Influence of Media
We are bombarded with media images expressly designed to influence viewers. Learning how to analyze the intended effects of these images is essential and the focus of an activity that asks viewers to use the provided questions to guide...
Museum of Tolerance
Developing Media Literacy
To protect young people from questionable content, many schools limit access. This resource suggests that because learners can so readily avail themselves to unrestricted Internet access, it is vital for 21st century learners to develop...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
Apple
A Curriculum for Digital Media Creation
Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...
Curated OER
Analyzing Media Unit Sequence of Five Activities
Seventh graders define terminology and explore the effects media has on our society and on individuals. In this media evaluation instructional activity students work cooperatively and solve problems.Â
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Is Seeing Believing?
Pupils study different photographers who started the concept of battlefield photography. For this media lesson learners explore how to "read" a photograph and relate the use of photography during the Civil War to current use today.Â
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Scholastic
Think it Through
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a lesson on editorial cartoons, subliminal messages, and critical thinking skills.
Curated OER
The Power of Persuasion
Ninth graders examine the use of corporal punishment in Canada. In groups, they make their own advertisement trying to persuade others to support or disagree with the practice. They also write a persuasive essay and draw an image...
Curated OER
Art for Protest or Persuasion (Mural Options)
Young scholars examine various murals made for protest or persuasion purposes. Using the artwork, they identify the different types of techniques and media used to make them. They discuss the other types of jobs that had to be completed...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
The Adventures of Huckleberry Finn Packet
Readers of The Adventures of Huckleberry Finn are directed to complete two projects as a part of their study of Mark Twain’s novel.  Individuals craft an organized notebook containing all their work during the study, and they research...
Curated OER
Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Creative Visions Foundation
Studying Documentaries Like a Writer - Looking For Persuasive Techniques
Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Plan an Advertising Campaign to Attract New Citizens
Young scholars examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
Curated OER
The Art of Persuasion
Students analyze images using several perspectives or entry points. They create images and develop accompanying texts that support a specific purpose or function. Students assess the effectiveness of collected images and those of their...
Newseum
Give Women the Vote? Analyzing Suffrage Propaganda
Propaganda is often used to shape public opinion. Scholars investigate the persuasive techniques used by the pro- and anti-suffrage movements. Groups compare how these devices were used during the suffrage movement with how the same...
Curated OER
Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...