Curated OER
Behind the Faces
Learners explore and respond to the work of Marcel Duchamp. After exploring Duchamp's reworking of the Mona Lisa, they discuss how images can be changed. Using a photograph students rework their image in the style of Duchamp.
Curated OER
Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
Curated OER
Humor in Business and Advertising
Introduce your students to humor in the workplace with this thorough presentation, which provides numerous examples of why humor in business is beneficial - and even profitable. A good resource for a semantics class or beginning business...
Curated OER
Persuasive Writing
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
Curated OER
Save an Endangered Species
Have your young learners work in pairs to find and research an endangered species. They use research to develop ideas about saving their animal from extinction. Pairs develop a three-dimensional model of the animal's habitat. Then,...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic...
Curated OER
Lemonade For Sale
2-3rd graders listen to the story, Lemonade for Sale, by Stuart J. Murphy. In the story, children produce and sell lemonade to raise money for their clubhouse, create a product, classify the resources used in production as natural...
Curated OER
Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
Teach Engineering
You've Got to See it to Believe It!
Youngsters develop an understanding of how smog is produced, and how exhaust from automobiles is one of the major sources of smog. They explore the roles that engineers play in developing technologies that reduce smog, then work in teams...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
PE Central
Fitness Advertisements
Exercise is good for your heart, your bones, your lungs, and your mood! Middle schoolers read more about the effects of regular exercise before creating their own posters that advertise the benefits of physical fitness.
Curated OER
Ad Nauseam
Students explore the role of special-interest groups in American campaigns. They create their own political advertisements.
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Eleventh graders analyze the cultural and social aspects of the 1950s. Using primary source documents, they work together to determine what society was like. They use that information to write an essay about how their information...
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Students establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Come Join Our Book Club!
Young scholars participate in a class book club. After reading a selected book, they discuss what they like and dislike about the book and if they would recommend it to a friend with their partner. As a class they listen to the book...
English Banana
Job Advertisements
In this working with a partner worksheet, students observe four job advertisements from a newspaper with missing parts in each ad and communicate verbally to discover the missing sections, and fill in the blanks. Students write 18 short...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Alberta Learning
Creating Persuasive and Effective Visuals
Advertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...
Curated OER
Pictures and Slogans Persuade an Audience!
Middle schoolers understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and...
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Come On, You Can Trust Me
Fourth graders see how to define and then recognize a variety of propaganda techniques at work in their everyday world. Choosing one technique, they creatively demonstrate a thorough understanding from real world experiences. A very rich...
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