Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...

Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...

How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...

Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...

Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...

Students divide into groups to research and produce a short summary outlining the operation of the labour market in the UK. They use supply and demand diagrams to illustrate their discussion.

Discuss as a class some problems that you would like to see changed in your school or community, and then take action! After your young citizens determine the appropriate steps they should take to accomplish their objectives, they will...

Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...

Explore the key elements of a contract with your young adults, and delve into the features and unique benefits of a rent-to-own contract through discussion and worksheet practice. 

Does your bank pay you for allowing them to hold your money? Class members research three different ways they can earn money using money already in the bank. Topics include certificates of deposit, statement savings accounts, and...

Does your bank pay you for allowing them to hold your money? Class members investigate three different ways money can make more money. Topics include certificates of deposit, statement savings accounts, and money market accounts....

Fourth graders explore the life of the inventor of Kool-Aid to unearth concepts of a market economy. Vocabulary presented helps support the learning process.

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

Students read and discuss the bycatch of the sea and the economic impact of taking bycatch away. In this bycatch lesson plan, students discuss the rights of fisherman and observe pictures of sea animals.

Students identify different economic systems, compare economic systems by determining how the three basic economic questions are answered in each, and explain concept of mixed economies.

After listening to and analyzing a series of FDR's Fireside Chats, groups create their own recordings, and using New Deal programs, address a current economic condition.

Sixth graders explore economic systems. In this economics lesson, 6th graders discover global markets. Students work in small groups to identify where their clothing and materials originated. Students locate countries on a map and...

Falling wages. Rising unemployment. Falling prices. Sound familiar? Young economists look at the role the US banking system had in causing the Great Depression.

After reading a series of fictitious letters that represent actual events during the time period, young historians craft a small town newsletter to explain the causes of the Great Depression.

After discussing personal financing with your class, consider following up with this well-rounded introduction to government spending. The resource includes reading documents and worksheets, and covers topics as the federal deficit and...

Teach your English language learners about conversations by inviting them to participate in a conversation about an interesting object. Through this conversation, learners will naturally use various verb tenses and practice asking...