Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
EngageNY
Analyzing the Structure and Content of an Essay to Inform
Outlines are a great asset to essay planning. Scholars read and analyze a model essay about the importance of daily reading and consider how it would look in an outline format. Next, they outline their own informative essays about rules...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking activity.
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
DNA Detectives
In order to understand DNA fingerprinting, advanced biology aces divise a crime scenario and analyze three different samples of lambda DNA. This creative lesson plan provides practice with micropipettes, electrophoresis boxes, and other...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
EngageNY
End of Unit Assessment, Part 1: Drafting Body Paragraphs of an Essay to Inform
Anybody can write a body paragraph! Pupils analyze the development of ideas in a body paragraph from a model essay. Next, using what they've learned, they draft the body paragraphs of their My Rule to Live By informative essay.
EngageNY
End-Of-Unit 2 Assessment: On-Demand Analytical Essay About How Esperanza Changes Over Time
Close the unit on Esperanza Rising with an in-class analytic essay on how Esperanza changes over the course of the novel. Writers can use any of their notes and work from the unit as well as their drafts of the first two paragraphs of...
EngageNY
Drafting Introduction and Conclusion
In conclusion ... Scholars analyze the model essay Adversity Faced by Townspeople in
the Middle Ages to gain a better understanding of introductory and concluding paragraphs. After studying the author's strategies, learners begin...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Howard Hughes Medical Institute
Stalking the Genetic Basis of a Trait
Need an a-maize-ing lesson to show your class how regulatory genes work? If you use the well-written resource, they'll be all ears! Biology scholars discover the gene responsible for the evolution of the modern-day corn plant through a...
Missouri Department of Elementary
Acting Out Respect
Bert and Ernie, Lucy and Ethel ... what makes a great friend? Pupils first learn about the STAR method of problem solving: Stop, Think, Act, Review. Small groups then role play various scenarios to demonstrate respect and compromise in...
New York State Education Department
TASC Transition Curriculum: Workshop 3
Teachers turning into students? It's not Freaky Friday! It's a thoughtful workshop that teaches participants how to plan professional development for staff. Third in a 15-part series, the workshop provides a platform for the other...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...
Curated OER
Making Math Meaningful in March Madness
Middle schoolers examine the statistics of March Madness, the college basketball tournament. They watch videotaped basketball games to collect data for further analysis using Word and Excel. They analyze the data in a variety of...
Missouri Department of Elementary
Respect for Self and Others—Giving and Getting the Big R
Tween find out what it means to give and get respect. After reviewing the Recipe for Relationships studied in a previous lesson, groups create a dramatization of two-minute scenario in which an individual behaves inappropriately in a...