Lesson Plan
C-SPAN

Historical Presidential Campaign Announcement Analysis

For Teachers 6th - 12th Standards
Using the announcements of presidential candidacies, pupils consider how contenders make their initial arguments to the public. A worksheet helps structure collaborative work to analyze 10 video clips. Writing prompts allow for extension...
Lesson Plan
C-SPAN

Evaluating Historical Presidential Campaign Ads

For Teachers 6th - 12th Standards
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Lesson Plan
C-SPAN

Presidential Primary Challengers

For Teachers 6th - 12th Standards
A formidable opponent can shake up the election of an incumbent president. Class members explore the results of the elections of 1912, 1968, 1976, 1980 and 1992 using video clips. A chart helps pupils organize their thoughts and...
Lesson Plan
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Roy Rosenzweig Center for History and New Media

Analyzing Political Campaign Commercials

For Teachers 6th - 8th Standards
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Lesson Plan
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Museum of the Moving Image

Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...