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C-SPAN
Historical Presidential Campaign Announcement Analysis
Using the announcements of presidential candidacies, pupils consider how contenders make their initial arguments to the public. A worksheet helps structure collaborative work to analyze 10 video clips. Writing prompts allow for extension...
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
C-SPAN
Presidential Primary Challengers
A formidable opponent can shake up the election of an incumbent president. Class members explore the results of the elections of 1912, 1968, 1976, 1980 and 1992 using video clips. A chart helps pupils organize their thoughts and...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...