Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Truth in Advertising
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Creative Content Australia
Persuasive Language
Language has power. Use the materials in a language arts teaching guide to equip learners with the knowledge of the persuasive techniques, both verbal and visual, that can be used to influence thinking.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Santa Ana Unified School District
Persuasive Writing
Should students be paid for doing well in school? That is the question at the heart of an argumentative writing unit that walks writers through the steps of crafting a persuasive essay. The carefully scaffolded scripted plans provide...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for learners to analyze.
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Trinity University
Julius Caesar: The Power of Persuasion
"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius Caesar. In addition...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Knox Education
Opinion Argument Writing Packet
You won't need much persuading to use an argumentative writing packet in your language arts class! With helpful reference pages, guided practice through the writing process, examples of opinion and argument writing, and a thorough...