Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Magazine Project
Groups of students create magazines that contain stories and images of one aspect of the ocean, and ocean life. The expectations for the final products are quite high, so this lesson will require some effort to properly implement. A...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Curated OER
Magazine Mania
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Beyond Benign
The Green Zine
It's time for your class to advertise what they've learned! The culminating lesson in the 24-part series asks scholars to use their newfound chemistry knowledge to create advertisements. Their magazine advertisements describe the health...
Curated OER
Fact Versus Opinion
Students differentiate between fact and opinion. They define fact and opinion, then listen to and identify examples of each. Students identify different books where facts and opinions can be found, and cut out newspaper and magazine...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Mathematical Magazines
Young scholars look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Infusing Equity by Gender into the Classroom
Young scholars identify gender stereotypes in magazine advertisements. In this gender bias lesson plan, students discuss the problems of gender bias in advertising and develop an understanding of the way advertisements work.
Curated OER
Adventures in Africa
Young scholars create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
Curated OER
Lab Experiments in Nutrition Activity
Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...
Curated OER
Lesson Skill: Determining Audience and Purpose
“. . . the car looked as it had caught some terrible disease.” Pairs read and then illustrate a passage from either “The Year I Drove through the Car Wash” or “Riding Is an Exercise of the Mind” in preparation for a discussion of...
Curated OER
Persuasive Writing Skills Worksheets
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
Curated OER
Gender Stereotypes and Body Image
Students discuss and become aware of the dangers of gender stereotyping and the media's role in perpetuating gender stereotypes. They view magazine advertisements and make entries in their journals after guided discussion.
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Federal Trade Commission
Admongo Game
Commercials, billboards, magazines ... advertisements are everywhere! Who is responsible for them, and what is their purpose? Players create avatars and progress through a game, earning points by passing levels and solving challenges....
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...