Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Tumblehome
Resisting Scientific Misinformation
How do scholars determine if a scientific claim is true? Learners investigate scientific misinformation by watching video clips and reading false advertising claims. They engage in discussion in both class and small group settings to...
Curated OER
Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
The Influence of Advertising
In this influence of advertising worksheet, learners collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
The Influence of Advertising
Students recognize how and when advertising techniques can influence buying decisions. They also analyze the role of cultural, social, and emotional influences on financial behavior.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a instructional activity that introduces class members to several fact-checking resources.
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Curated OER
Listerine: False & Misleading Claims
Pupils examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are also...
Curated OER
Amnesty:More Than A Word
Students examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their own,...
Curated OER
Paper Towel Testing
Learners discuss whether there are variations in absorbency and wet strength amount different brands of paper towels. They compare advertising claims and personal preferences and perform tests to reach a conclusion of which brand is the...
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
High schoolers analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. ...
Curated OER
John McCain's Tax Stand Misrepresented
Students examine how political advertisements can be misleading. Using a political ad against tax reform, students generate questions based on the claims in the ads. They research information to support or refute the claims in the ad and...
Curated OER
Hillary Clinton's Voting Record Distorted
Students examine how political advertisements can be used to deliver messages and stir emotions. Using a political ad from the 2006 Senate election, students generate questions based on the claims in the ads. They research information to...
Curated OER
Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...