Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Designing And Filming Commercials
Learners design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
Curated OER
Creating a Television Commercial
Fifth graders discuss commercials they remember seeing, and reasons they remember them. They write and perform their own television commercials designed to "sell" a compound machine.
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Political Commercials: Leading or Misleading Voters
High schoolers watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials lesson plan, students view a commercial and write the components they find in it. Groups make commercials and share.
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
101 Questions
Candle Eyes
Candlelight is in the eye of the distant beholder. Scholars first watch a video clip of a commercial claiming that the human eye can see candlelight from 10 miles away. They use this information to calculate how far we can see...
Poetry4kids
How to Create a “Found Poem”
Writers compose an original found poem by searching for words that inspire them. Words are taken from everyday conversation, books, cut from magazines, the mail, or an already written poem.
Curated OER
Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
Curated OER
Customer Service Day
In this Customer Service Day lesson plan, students complete activities such as reading a passage, matching phrases, fill in the blanks, choose the correct word, multiple choice, unscramble the words, sequencing, unscramble the...