Election years provide the opportunity to evaluate news media as well as the next prospective president. High schoolers read about the same event in several different news sources, varying in type, origin, and political leaning,...

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.

Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a activity that introduces class members to several fact-checking resources.

What does it take to win the White House? A video game allows young political operatives to try their hand at winning 1600 Pennsylvania Avenue by deciding on key issues, where and how to spend campaign dollars, and the role of polling...

In this presidential election worksheet, students research the 2008 presidential candidates and create a booklet of candidate profiles that clearly differentiate each one. They also assume the identity of one of the candidates and hold a...

As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...

This lesson may be used to introduce students to the system of primaries and caucuses by which candidates for U.S. president are nominated by their parties. After completing this lesson, students will understand the process by which...