Newseum
The Tools to Persuade
After reviewing persuasion techniques, young historians examine how a specific technique was used in the pro- or anti-suffrage messages. They then examine how that same technique is used in modern-day media messages.
Creative Visions Foundation
Studying Documentaries Like a Writer - Looking For Persuasive Techniques
Revisit the documentaries viewed in the previous instructional activity in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Thoughtful Learning
Using Perspective Shifting to Persuade Readers
One of the key competencies of social and emotional learning is social awareness and being able to see things from another's perspective. This ability to shift perspective is particularly important when crafting an argument to persuade...
Saylor Academy
Persuasive Techniques
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
Curated OER
Persuasion as Text: Organizational, Grammatical, and Lexical Moves in Barbara Jordan’s "All Together Now"
A thorough lesson plan on persuasive writing takes middle schoolers through several activities, including group discussion, collaborative posters, and independent writing. They compare historical speeches and analyze the persuasive...
EngageNY
Determining Central Ideas: Media Literacy
Can I persuade you? Learners discuss the things they might say when trying to persuade someone under various circumstances. Groups of pupils first receive Basic Persuasion Techniques cards to sort into categories. They end the lesson by...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
Trinity University
Julius Caesar: The Power of Persuasion
"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius Caesar. In addition...
Chandler Unified School District
Satire: The Art of Indirect Persuasion
A free press is entitled to its opinions. While the news pages report the facts of events, editorial pages feature writers' and cartoonists' opinions about events to either directly or indirectly persuade. Introduce viewers to the art of...
Curated OER
Doctor DeSoto's Foxy Persuasion
Who is Doctor DeSoto? Start by playing a video clip (included). Discuss different methods of persuasion, and then analyze two different persuasive letter examples. What should your class be looking for? Send them off to work in groups...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Literacy Design Collaborative
The Art of Persuasion: How Rhetorical Devices Influence Audiences
Scholars analyze a variety of text to identify the development of claims and persuasive techniques writers use. In each text, pupils determine the argument and the persuasive techniques and complete a task introduction worksheet. The...
Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Rave Reviews
A fun instructional activity that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers....