Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
College Board
2016 AP® Microeconomics Free-Response Questions
How can a bakery—one of several in town—maximize its profits? A case study from College Board asks scholars to consider the question. Other practice queries examine the price and benefits of buying certain goods for one consumer and look...
National Endowment for the Humanities
Revolution '67, Lesson 1: Protest: Why and How
To some people, protesting is as American as apple pie, but the factors that lead to protests can be as confusing to veteran activists as to today's youth. Revolution '67 explores the riots in Newark, New Jersey as a case study. Using...
Curated OER
Extra Credit: It’s No Fairy Tale
Students discuss their knowledge of payday loans and credit cards. In this Economics lesson, students complete a read an article and Q&A activity in groups, and play a vocabulary bingo game and a quiz game on payday loans. Students...
Curated OER
The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Council for Economic Education
The Columbian Exchange
What did you have for dinner last night? Many scholars ask that question without considering the history behind the foods they eat. Using a simulation, scholars investigate how the foods they eat are the product of the Columbian...
Council for Economic Education
Satisfaction Please! (Part 3)
Understanding the US government's role proves very important in the American economy, especially for consumers. Scholars learn about how varying government agencies help them when facing an issue. The third and final resource in the...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
Curated OER
Honduras Finding the Top Bananas
Eighth graders complete an online scavenger hunt about banana cultivation before they visit a grocery store to examine banana products. They investigate "certified" means in relation to banana production and read the "Rainforest Alliance...
National Endowment for the Humanities
The New Order for "Greater East Asia"
Sometimes the New Order becomes synonymous with its implications for European countries, but what about its consequences for East Asia? The final instructional activity in a four-part series teaches scholars about World War II. High...
Curated OER
What Makes a Leader, a Leader?
Students discover the qualities of being a leader and answer case study problems by using the Leadership Course by Empowering Technologies on their handheld Palm. They explore the difference between leadership and management.
Council for Economic Education
New Sense, Inc. vs. Fish 'Till U Drop or Coase Vs. Pigou
Who is responsible for protecting the environment, and who should pay when it is damaged? The role of government and private industry is complicated. A role-play simulation prompts individuals to decide how to protect a fictitious town...
Curated OER
Russia's Conversion From Communism to Capitalism
Students study Russia's conversion from a communist nation to a capitalist nation.
Curated OER
Projections and the Census
Students learn why the census makes a difference. In this U.S. Census lesson plan, students connect data and history in their study of previous population booms and analyze census data in order to make predictions about the future.
Curated OER
What Makes a Leader a Leader?
Students examine the qualities of being a good leader. They identify the four qualities of leadership, define what being a leader is, and relate the four qualities of leadership to two case studies.
Levin Institute
Unit on Culture and Globalization
Students explore the concept of cultural globalization. In this global issues instructional activity, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market.
Curated OER
Chapter 24: Pure Monopoly
Monopoly is more than a game in this presentation, which explores the characteristics of four different market models. Representing the concept of a monopolistic economy in both charts and graphs, the information in these slides can be...
Curated OER
Gender Roles Business Case Studies
In this grammar worksheet, students, in pairs, discuss the best solution to seven scenarios ranging from managing a warehouse, working with colleagues and the best applicant for a job.
Curated OER
Psyching up the Stock Market: Using the Harkness Method to Explain Behavioral Economics
Students can discuss the stock market and economics by using the Harkness method.
Curated OER
Real People, Real Farms: Case Studies of Animal Agriculture
Young scholars explore sustainable animal production. In this agriculture lesson, students examine how animal production is managed in the US and world. They apply this knowledge to real life situations by evaluating the sustainability...