Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
High schoolers analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. ...
Curated OER
Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Ben Franklin's Inventions
Students discover the life of Benjamin Franklin by studying his inventions. In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today. Students create a commercial in an attempt...
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Curated OER
A Whale of a Difference
Students research various perspectives on Japan's commercial whaling industry and formulate position papers representing these views. They read the Times article, Yuk! No More Stomach for Whales. Groups present their perspectives on...
Curated OER
Just Say It
Students explore the initial Supreme Court decision to regulate commercial speech, and then analyze the legal precedents and principles underlying a recent case contesting this regulation.
Curated OER
How Are Open Ocean Organisms Structured for Their Environment?
Students explore biology by conducting an animal dissection. In this oceanography lesson plan, students identify the life cycle of a squid and other animals that are involved with commercial fishing. Students dissect a squid in class and...
Curated OER
Chemistry and Commercial Fertilizers
Students listen as the teacher lectures about the history of commercial fertilizers. The instructional activity includes extensive information for the teacher. Following the lecture, students complete a worksheet titled "Nitrogen Cycle...
Curated OER
Commercial Surrogacy: Questions & Considerations of Parties with Vested Interests
Teenagers explore the topic of surrogate motherhood. They examine the technology involved, types of surrogacy, interested groups, and current laws. Each collaborative group is assigned an interest group. They work together to develop...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
Curated OER
Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
Curated OER
Hand Lotion Analysis
Students prepare a sample of a commercial hand lotion for analysis by HPLC to determine the percent composition of two common cosmetic preservatives, methylparaben and propylparaben. They perform the analysis and the data is evaluated to...
Curated OER
Do The Research! Inventions
In this researching inventions worksheet, students research and answer questions about patents, cigarette lighter and match, and the first commercial computer. Students write 3 short answers.
Curated OER
Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
Curated OER
Commercial Salmon Fishing
Learners work with data about commercial fishing ofsalmon in Alaska. Students gather data, graph it, and analyze it.
Curated OER
Ghostbusting in the Chesapeake
Ghost pots, fishing gear lost during crabbing expeditions, continue to trap crabs that are never collected. Increase your budding ecologists' awareness of human impact on the environment as well as conservation efforts using this...
Curated OER
Super Soil
Young scholars compare the organic matter found in soil. In this soil lesson, students compare a commercial garden mix soil to their local soil and determine which has more organic material.
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Design a Resort: Italian Villa
Learners work in a group to design a travel brochure and television commercial for an Italian resort. They role-play having inherited a large sum of money and buying an Italian villa to turn into a resort. Students research geography,...
Curated OER
Reading Comprehension 5
Is the hamburger in that fast food commercial real? Interest your class in this reading assignment by playing a short fast food commercial using YouTube. Then, give your class this reading passage, and have them complete the multiple...
Curated OER
Exploring Biomes Lesson 5: You Need a Vacation
In cooperative groups, emerging ecologists research assigned biomes found in Arizona. Combining photos and facts, they use PowerPoint to produce a fully automated commercial that lasts 45 seconds. In addition to the lesson outline,...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
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