Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Persuasive Writing Skills Worksheets
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Refugees at Center Stage
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
School Day
Young scholars participate in a lesson that involves writing a persuasive essay. They use the prompt of "extending the school day". The paper should contain correct elements of sentence structure with clear purpose that is supported with...
Curated OER
Community Explorations
Students identify the strengths and weakness in their community. They take a community walk and take pictures of people interacting with the environment and the "green spaces" in their community. They then write a persuasive essay...
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Foreign Policy Association
U.S. and Europe Online Lesson Plan
Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this information,...
Curated OER
What's the Purpose Anyway?
Examine author's purpose in newspaper articles, comic books, cookbooks, encyclopedias and other forms of written materials. Working in groups, middle and high schoolers read teacher-selected articles and write an explanation of the...