Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
EngageNY
Analyzing the Power of Different Mediums: Little Rock Girl 1957
Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
EngageNY
Analyzing the Power of Different Mediums: A Mighty Long Way
Weigh the pros and cons. Class members continue sharing their thoughts on media and events by watching the video John Chancellor Reports on the Integration at Central High School. They discuss the advantages and disadvantages of gaining...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Curated OER
Advertising for Healthy Habits
Young scholars create ads based on provided topic. In this digital art lesson, students role play as graphic designers working on a project for a client. They research about certain health issues and prepare a public poster about it.
Center for History Education
Transforming the West: Did the Reality Match the Expectations for Kansas Homesteaders?
They expected good soil and hearty crops ... but they found buffalo chips and grasshopper plagues. Using an advertisement encouraging famers to go west, budding historians examine primary sources including letters, photographs, and...
Curated OER
Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
Curated OER
Magazine Ads and You, the Teenager
Learners become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Science 4 Inquiry
Trick or Science: Catching the Light
Your class might be surprised to learn that mirrors have been around since the first century AD! Young scientists explore reflection and refraction of light through a series of challenges. They use this knowledge to design their own...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Plan Your Unexpected Journey
Leave your hobbit hole and start an adventure with J. R. R. Tolkien's timeless tale of dwarves, dragons, and hobbits.
101 Questions
Bottomless Mug
How much coffee can you actually drink? An intriguing lesson has learners consider an advertisement for a bottomless mug of coffee. While considering the price of the mug, they analyze different scenarios to determine the cost-saving...
Curated OER
Art Changes You And the World
Students explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.