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Writing to Publicize an Event--The Cultural Day Festival on Sapelo Island
Learners create a poster advertising the Gullah Geechee Cultural Festival on Sapelo Island. In this Gullah Geechee culture lesson, students watch a video called "Gullah Music" and discuss the music and traditions of the slaves from...
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The Issues-Substance not Style
Learners continue to develop criteria for evaluating candidates, consider personal qualities needed in the presidency, and compare candidate's qualifications for office. They write in their journals: "What issues get the most air time or...
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Finding the Tipping Point
Pupils read The Tipping Point and apply its arguments to the high school. In this textual analysis lesson, students research their school to categorize their classmates according to the text. Pupils develop an ad campaign for the...
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Words and Pictures: How is Teacher Feeling?
In this words and pictures: how is teacher feeling activity, 1st graders read six "-ad" words, write the word that goes with each of two pictures and write a sentence using the "ad" words.
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Grocery Store Problem Solving
Students use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Students investigate food types and the costs of processed versus raw foods....
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Consumerism and Holidays
Young scholars explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.
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Shopping for Skills
Third graders spend varying amounts of money and shop without over spending. They complete a worksheet based on grocery store flyer ads and the amount of money they are budgeted. They create their own questions about the grocery flyer...
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Gone to Texas
Fourth graders role play as empresarios attempting to bring colonists to Texas in the 1800's. They create an advertisement that encourages the immigrants to come to Texas.
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Biofilms Are Everywhere
Learners research biofilms and create brochures. They role play as advertising firm members assigned to educate the general public about biofilms. They create "wanted dead or alive" posters about harmful and helpful biofilms respectively.
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Checkbook Math
Twelfth graders simulate balancing checkbooks by applying required mathematical operations. They examine newspaper ads from banks and compare various services they offer. They discuss the uses of credit and debit cards.
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What are the Qualifications to be President of the United States?
High schoolers research the qualifications necessary to be the president of the United States. They create a want-ad for this position using what they have learned about the qualifications.
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The Lemonade Stand
Students play The Lemonade Stand game online to explore business world; students make decisions about cost, profit, and advertising, and complete worksheet answering questions about choices they made as a producer.
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Francophone Tourism Package
Students research and write a report about a French-speaking country and present their research to classmates. They create a persuasive advertising brochure promoting one specific country as the best tourist destination.
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Self-Image: The Fantasy, The Reality
Young scholars examine the issue of body image and the media. They watch and discuss a video, identify ads with unrealistic images, write a letter to the magazine, develop a timeline of changing body types, and conduct research.
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The Best Birthday Present Ever
Learners view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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Paper Bridge
Students view a video about bridges. They create their own bridge out of paper and share it with the class. They create an advertisement for a bridge shown in the film.
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