A detailed lesson written for budding poets challenges them to scan poems to discover stressed and unstressed syllables. Dashes and slashes highlight the syllables to count the feet, which makes the rhythm of the poem. Questions test...

Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...

Separating political rhetoric from propaganda is no small feat. Class members are challenged to examine two different sources about a candidate in an upcoming election and determine whether the primary purpose of the source is to inform...

Ninth graders consider how perceived standards of beauty influence body image as well as the relationship between body image and eating disorders. The class brainstorms traits the media presents as beauty standards for males and females,...

Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements.  The teacher leads and gives examples of...

Students create a poster advertising the Gullah Geechee Cultural Festival on Sapelo Island.  In this Gullah Geechee culture lesson, students watch a video called "Gullah Music" and discuss the music and traditions of the slaves from...

Students continue to develop criteria for evaluating candidates, consider personal qualities needed in the presidency, and compare candidate's qualifications for office. They write in their journals: "What issues get the most air time or...

Students read The Tipping Point and apply its arguments to the high school. In this textual analysis lesson, students research their school to categorize their classmates according to the text. Students develop an ad campaign for the...

In this words and pictures: how is teacher feeling worksheet, 1st graders read six "-ad" words, write the word that goes with each of two pictures and write a sentence using the "ad" words.

Students use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Students investigate food types and the costs of processed versus raw foods....

Students explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.

High schoolers analyze propaganda techniques used in magazine and television advertisements to persuade an audience. They demonstrate their understanding by creating an ad campaign that supports their position on censoring a specific text.

Third graders spend varying amounts of money and shop without over spending. They complete a worksheet based on grocery store flyer ads and the amount of money they are budgeted. They create their own questions about the grocery flyer...

Fourth graders role play as empresarios attempting to bring colonists to Texas in the 1800's. They create an advertisement that encourages the immigrants to come to Texas.

High schoolers research biofilms and create brochures. They role play as advertising firm members assigned to educate the general public about biofilms. They create "wanted dead or alive" posters about harmful and helpful biofilms...

Twelfth graders simulate balancing checkbooks by applying required mathematical operations. They examine newspaper ads from banks and compare various services they offer. They discuss the uses of credit and debit cards.