US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Curated OER
Classroom Capers: Creating a Magazine
Fourth graders build language skills in the context of creating a classroom magzine. They participate in activities which help students communitcate ideas and information for a variety of purposes and for specific audiences using the...
US Department of Agriculture
Serving Up My Plate
Within three nutrition-themed, inquiry-based learning opportunities, pupils take notice of their eating habits; delve deep into the five food groups, gain experience in planning meals, participate in a taste test, and explore ads...
Institute for Humane Education
Not So Fair and Balanced: Analyzing Bias in the Media
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
Institute for Humane Education
Where Are the People like Me?
Are some characteristics more desired than others?Scholars examine attributes of characters in books, models in catalogs, and articles in magazines. Discussion leads to identifying characteristics they see more often as well as...
EngageNY
Planning the Performance Task
Class members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.
iCivics
Step 9: Grab People’s Attention
Attention! Attention! Scholars investigate the concept of attention-grabbers in advertising a product or a cause. They use the ninth installment of a 10-part County Solutions - High School series to analyze t-shirts, bumper stickers,...
Institute for Humane Education
Selling "Boy" and "Girl"
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
Pittsburgh Ballet Theatre
Peter Pan: Teacher Resource Guide
What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
Newseum
Explore the Information Universe
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
Curated OER
Computers At Work
Learners develop simulated businesses, and identify the ways in which their businesses might use computers. They write job descriptions and help wanted ads for the employees who would be responsible for using computers in their businesses.
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Car For Sale!
Car For sale! In this GED prep lesson plan, writers develop a classified advertisement to sell a car. After a discussion of precise words and phrases, telling details, and sensory language, sellers draft their ad for review, revision and...
Curated OER
How Advertising Works
Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
Curated OER
Advertising
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
Curated OER
Media Awareness: Key Concepts in Advertising
Pupils examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or...
Curated OER
"ad" Word Family Alphabetical Order Worksheet
For this online interactive "ad" word family worksheet, students examine 9 "ad" words and then write them in alphabetical order on the lines provided. This worksheet may also be printed for classroom use.
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
EngageNY
Shared Reading: Learning About Colonial Trades
Trading in Colonial America is the focus of a lesson plan that boosts reading skills. As a class, scholars examine the informational text for crucial details, use their newfound knowledge to share information with their peers, and write...
EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...
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