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Lesson Plan
Curated OER

"I Don't Pay Attention to Advertisements? (At least I don't think so?)"

For Teachers 6th
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Lesson Plan
Curated OER

Alcoholic Advertisements

For Teachers 7th - 12th
Alcohol is a powerful depressant drug. Over time heavy drinking can lead to severe health problems. This lesson shows how advertisements for alcoholic beverages entice people to buy their product by using wealthy people, or happy people...
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Lesson Plan
C-SPAN

Evaluating Historical Presidential Campaign Ads

For Teachers 6th - 12th Standards
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
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Lesson Plan
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Federal Trade Commission

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
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Lesson Plan
Media Education Lab

Sponsored Content as Propaganda

For Teachers 9th - 12th Standards
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
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Lesson Plan
Curated OER

Sexual Health and Hygiene

For Teachers 7th - 8th
By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...
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Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
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Lesson Plan
Curated OER

Body Image

For Teachers 5th
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Lesson Plan
Curated OER

The Other Drug War

For Teachers 9th - 12th
High schoolers examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine...
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Lesson Plan
Curated OER

It's On Sale

For Teachers 1st
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
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Lesson Plan
Curated OER

It's an Ad Eats Ad World

For Teachers 6th - 12th
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
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Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Lesson Plan
Curated OER

Cool Commercials Critique

For Teachers 9th - 12th
Students investigate advertising by critiquing commercials in class.  In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads.  Students define several...
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Lesson Plan
Curated OER

Looks Good Enough to Eat

For Teachers 5th - 7th
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Lesson Plan
Curated OER

Colonial Broadsides and the American Revolution

For Teachers 6th - 8th
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Curated OER

Safety Belts and the Media

For Teachers 2nd - 4th
Students discuss the importance of using their seat belts in cars. After viewing different public service announcements, they identify ones which made an impact on them. In groups, they draw their own announcement to educate others about...
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Lesson Plan
Curated OER

Adventures in Africa

For Teachers 4th - 8th
Students create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
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Lesson Plan
Curated OER

Mr.Bubble's News

For Teachers 2nd
Second graders use a double bubble thinking map to compare newspapers and magazines. They browse through magazines and newspapers to identify characteristics of each type of text and find 5 features for each type of text. They share...
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Lesson Plan
Curated OER

Made You Look

For Teachers 9th - 12th
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Lesson Plan
Curated OER

ASTHMA POSTER CAMPAIGN

For Teachers 3rd - 4th
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
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Lesson Plan
Curated OER

Media Collage

For Teachers K - 12th
Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art lesson plan for all ages. Adaptations are included for younger and older students. Lesson also includes a writing option...
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Lesson Plan
Curated OER

Scientific Detectives

For Teachers 6th - 8th
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

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