Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Alcoholic Advertisements
Alcohol is a powerful depressant drug. Over time heavy drinking can lead to severe health problems. This lesson shows how advertisements for alcoholic beverages entice people to buy their product by using wealthy people, or happy people...
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
Sexual Health and Hygiene
By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...
Curated OER
Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
The Other Drug War
High schoolers examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine...
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Curated OER
“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Safety Belts and the Media
Students discuss the importance of using their seat belts in cars. After viewing different public service announcements, they identify ones which made an impact on them. In groups, they draw their own announcement to educate others about...
Curated OER
Adventures in Africa
Students create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
Curated OER
Mr.Bubble's News
Second graders use a double bubble thinking map to compare newspapers and magazines. They browse through magazines and newspapers to identify characteristics of each type of text and find 5 features for each type of text. They share...
Curated OER
Made You Look
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
ASTHMA POSTER CAMPAIGN
Students examine the condition, triggers, and ways to cope with asthma, compare their previous knowledge of asthma with new information presented in an educational video, and use information about asthma to the creation of an asthma...
Curated OER
Media Collage
Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art lesson plan for all ages. Adaptations are included for younger and older students. Lesson also includes a writing option...
Curated OER
Scientific Detectives
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
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