Lesson Plan
1
1
Federal Trade Commission

Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Graphic
Common Sense Media

Legit-O-Meter

For Students 7th - 12th Standards
Pop-ups, banner ads, grammar mistakes ... these are all signs of an untrustworthy website. With the handy Legit-O-Meter poster, scholars can now double-check their sources to ensure accurate, reliable information. The color-coded poster...
Lesson Plan
1
1
Federal Trade Commission

A Smarter Consumer

For Teachers 5th - 6th Standards
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Unit Plan
7
7
Online Publications

Become a Journalist

For Teachers 6th - 8th Standards
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...
App
1
1
Little Bit Studio

Bugs and Buttons 2

For Students Pre-K - 2nd Standards
Playing with bugs and buttons has never been so much fun! Offering a variety of different activities, this is a great resource for developing basic skills in preschool and kindergarten-aged children.
Handout
Merriam-Webster

Merriam Webster: Visual Dictionary Online

For Students 9th - 10th Standards
Picture dictionary with 6,000 pictures that illustrate American English words organized around different themes, such as astronomy, clothing, transporation, and sports. With access to a vocabulary-esque game of the week. [Has wraparound...
Activity
Other

Media Education Foundation: Deconstructing a Video Advertisement [Pdf]

For Students 9th - 10th Standards
Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.