Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.

What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.

Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.

What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...

Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.

Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...

Don't let the young citizens in your social studies class get all their election information from inflammatory commercials and arguing pundits. Use a lesson plan from C-SPAN to guide class members through an election season with a...

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...

Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...

MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.