Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.

What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...

In this tracking media advertisements about eating disorders worksheet, students observe and record magazine titles and covers, and observe advertised products and record ad descriptions. Students write nine short answers.

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...