Media Smarts
Thinking About Television and Movies
As part of their study of the influence of TV and films, class members consider how music, lighting, costumes, camera angles, etc. are used to influence the response of viewers.
Media Smarts
Teaching TV: Television Techniques
As part of a five-lesson unit on how television uses technology and film techniques to communicate meaning, elementary students create their own media productions that demonstrate their understanding of these concepts.
Global Oneness Project
Deconstructing Consumerism
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that they...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
PBS
The Diary of Anne Frank
While designed to supplement a viewing of the PBS Masterpiece Classic The Diary of Anne Frank, this resource can also serve as an excellent informational text and activity source for your students on the historical context and timeline...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Museum of the Moving Image
AdMaker, Nixon vs. Humphrey, “Convention” (1968)
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
Museum of the Moving Image
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...