Fourth graders view examples of help-wanted ads as they plan and create their own writing in the fourteenth instructional activity of this unit on colonial trade. The engagement of the class is captured when the teacher shares an actual...

How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

Pupils to explain the differences between healthy and unhealthy eating habits and what steps they need to take in order to make healthy eating choices.

Twelfth graders practice skills adding and dividing decimals. They examine the help wanted ads and compute the hourly and weekly wages. They discuss the real life value of understanding the importance of decimals.

What do the founders of Wendy's and Virgin Airlines have in common? They are both entrepreneurs! Key definitions and case studies help learners brainstorm their own definitions of what it takes to succeed in business. A series of...

21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...

Students discuss previous jobs they have had. They fill out a graphic organizer with skill and training needed to accomplish a job they are interested in. They participate in a question and answer game to determine different careers they...

Twelfth graders brainstorm barriers to employment and role-play examples of them. They search the classified sections of newspapers for jobs that could have barriers to employment. They discuss how to overcome these barriers.

Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...

Young scholars gather information about how people in their community make a living through surveys and interviews, organize the data, and create a Jobs on File notebook for completed surveys.

Students discuss weather and how it is forcast on the news. They set up a "news room" and create their own sentences with a forecast and advice for those watching based on the forecast. These sentences are used as students role play weather