Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...

Learners identify reasons why advertising works, evaluate reasons for its success, and write commercials.

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

Students complete a product analysis as a study of advertising. In this advertising instructional activity, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many...

Young scholars discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.

A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...

Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Students collect samples of ads they like and dislike. They recognize facts from unsupported claims. They discuss ways to prevent impulse buying.

What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...

Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...

Students explain reducing, recycling and reusing. For this science/ arts lesson, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing prompts. 

Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...