Lesson Plan
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Roy Rosenzweig Center for History and New Media

Analyzing Political Campaign Commercials

For Teachers 6th - 8th Standards
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Lesson Plan
1
1
Museum of the Moving Image

Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Lesson Plan
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Museum of the Moving Image

Understanding the Language of Political Ads

For Teachers 9th - 12th
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Lesson Plan
1
1
Museum of the Moving Image

What Makes an Effective Ad?

For Teachers 9th - 12th
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Lesson Plan
2
2
Museum of the Moving Image

Evaluating Information: Focus on the 2008 Election

For Teachers 9th - 12th
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a activity that introduces class members to several fact-checking resources.