Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
College Board
2016 AP® Microeconomics Free-Response Questions
How can a bakery—one of several in town—maximize its profits? A case study from College Board asks scholars to consider the question. Other practice queries examine the price and benefits of buying certain goods for one consumer and look...
College Board
2018 AP® Macroeconomics Free-Response Questions
When recessions happen, they impact markets around the world. Scholars explore the effects with a prompt from the College Board exam. Other analytical exercises include evaluating the trade-offs that happen when societies produce...
Curated OER
Goblin Market Theme of Sex
Learners will read then analyze the story "Goblin Market" then discuss themes of sex and lost virginity. There are 5 questions and a series related links to help them take a critical look at an interesting children's story. This story...
Curated OER
Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
Deliberating in a Democracy
Globalization and Fair Trade
Have you ever traded something? How do you know you got a good deal? Scholars use case studies and research to determine the role of globalization in fair trade. Class members examine consumer demand and competition bring to light the...
National Endowment for the Humanities
Revolution '67, Lesson 1: Protest: Why and How
To some people, protesting is as American as apple pie, but the factors that lead to protests can be as confusing to veteran activists as to today's youth. Revolution '67 explores the riots in Newark, New Jersey as a case study. Using...
Curated OER
Amazon Adventure: A Case Study in Medical Technology and Bioethics
Pupils explore a case study. They use problem solving skills to determine initial procedures or experiments necessary slow disease and develop a drug. Students examine FDA drug approval procedures. They consider environmental and...
Curated OER
The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Council for Economic Education
The Columbian Exchange
What did you have for dinner last night? Many scholars ask that question without considering the history behind the foods they eat. Using a simulation, scholars investigate how the foods they eat are the product of the Columbian...
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
Curated OER
Extra Credit: It’s No Fairy Tale
Students discuss their knowledge of payday loans and credit cards. In this Economics lesson, students complete a read an article and Q&A activity in groups, and play a vocabulary bingo game and a quiz game on payday loans. Students...
Reed Novel Studies
Lawn Boy: Novel Study
A mountain of grass becomes a mountain of cash in the case of a young entrepreneur in the novel Lawn Boy. Arnold, a main character, begins a lawn mowing business and meets a stockbroker client that helps me manage his money. Scholars...
Curated OER
Real People, Real Farms: Case studies of organic agriculture
Eighth graders study examples of organic agriculture from around the country. In this sustainable agriculture lesson students apply what they learn to real life situations.
Curated OER
Stock Market Basics
In this economics worksheet, students read a 2-page selection titled "Stock Market Basics," and then respond to 8 short answer questions about the information presented.
Council for Economic Education
New Sense, Inc. vs. Fish 'Till U Drop or Coase Vs. Pigou
Who is responsible for protecting the environment, and who should pay when it is damaged? The role of government and private industry is complicated. A role-play simulation prompts individuals to decide how to protect a fictitious town...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
Curated OER
What Makes a Leader a Leader?
Students examine the qualities of being a good leader. They identify the four qualities of leadership, define what being a leader is, and relate the four qualities of leadership to two case studies.
Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
Curated OER
Real People, Real Farms - Case Studies
Students study examples of sustainable farms. In this case study lesson students study real cases of farms to gain information.
Levin Institute
Unit on Culture and Globalization
Learners explore the concept of cultural globalization. In this global issues lesson, students read and discuss the linked Web articles about world cultural issues and the dominance of the American market.