Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Branding and Marketing Religion
Students explore religious worship. In this marketing religion lesson plan, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Lincoln Public Schools
Cereal Box Project
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Ad Hangover?
In this advertising and marketing activity, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
National Nanotechnology Infrastructure Network
Silver and Bandages: Assessment of Inhibition of Bacteria by Silver Colloid-Impregnated Bandages
Silver: more than jewelry, it's also a natural antimicrobial agent. An inquiry-based lesson asks collaborative groups to design and implement an experiment to test this property. Using samples of silver nanoparticles and a strain of...
Curated OER
Analyze and Interpret Statistical Information
In this probability and statistics learning exercise, 9th graders analyze and interpret histograms as they identify trends in the data. The two page learning exercise contains four problems. Answers are provided.
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Slavery, Society, and Apartheid
Middle schoolers examine the St. John slave revolt of 1733. In this slavery and apartheid lesson plan, students view the DVD "Slavery, Society, and Apartheid." Middle schoolers respond to discussion questions regarding the content of the...
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Curated OER
Marketing in the Travel and Tourism Industry
High schoolers identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...
BW Walch
Vending Machine Bans Increase in Schools Nationwide
Does a ban on vending machines infringe on student rights, or do school officials have an obligation to monitor foods sold on school grounds? Your class members will explore the educational, health, and financial issues related to...
Penguin Books
An Educator's Guide to the Works of Lynda Mullaly Hunt
Middle school years can be tough. An educator's guide for the works of Lynda Mullaly Hunt introduces readers to two texts that discuss the struggles pre-teens face during middle school. Chapter-by-chapter questions and activities for two...