What impact do advertisements have on Internet users? Pupils explore the topic in the third video of the digital media literacy set. Scholars discover the tactics advertisers use to get people's attention (and clicks). They learn about click bait, targeted ads, and data collection.

Concepts

advertising, digital citizenship, information literacy, Media Literacy

Show More Show Less

Additional Tags

college and career readiness

Show More Show Less

Instructional Ideas

• Have learners search the Internet for examples of click bait to share with the class
• Ask small groups to discuss how targeted ads affect online data collection

Classroom Considerations

• Students require headphones if watching independently 

• This video is hosted on YouTube

Pros

• Graphics help reinforce content
• Provides a link to additional resources and related topics

Cons

• None

Common Core

SL.6.2 SL.7.2 SL.8.2 SL.9-10.2 SL.11-12.2