Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Curated OER
Human Clinical Studies
A simple, yet poignant lesson plan gets teens reading ads for clinical trials and discussing the requirements for participation. At home, they peruse the newspaper to find current examples of similar advertisements. The purpose of this...
Curated OER
Sex Stereotypes in Society
Students analyze a collection of advertisements or photographs in a text or magazine and identify the stereotypes used or possible biases of the editors. They discuss how these stereotypes are formed, and the ways in which they impact...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Leopards: Spotting 10s
Count the spots on 4 pictured leopards and circle groups of 10. Count the extras. Write how many 10s and how many "left overs" in blank spaces. Write the total number in a box. Can a leopard change its spots? Enrich this math tool by...
Curated OER
What's the Purpose Anyway?
Examine author's purpose in newspaper articles, comic books, cookbooks, encyclopedias and other forms of written materials. Working in groups, middle and high schoolers read teacher-selected articles and write an explanation of the...
Curated OER
Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Curated OER
What's The Idea?
Quite often, learners confuse the main idea in a selection of reading with the supporting details. In this lesson, pupils practice the skill of finding the main idea and the supporting details in pieces of writing. Newspaper articles...
Shmoop
ELA.CCSS.ELA-Literacy.W.9-10.1
If you need an introduction to skill W.9-10.1 for writing, then you’re off to a good start here. Included is a funny script that introduces what the students need to know to conquer the skill. It also provides an introduction activity...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
What I Did On My Summer Vacation
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Middle schoolers discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using...
Curated OER
Persuasive Advertisement For A Novel
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Curated OER
Hire Me, I’m Nice: Writing a Resume
Young scholars explore the classified ads for employment opportunities and create a resume. In this resume writing lesson students choose a specific job, they must determine what kind of experience, education, etc. they must have to...
Bowland
Mobile Phones
Cheaper cell phone bills? Learners compare two different cell phone plans for a specified number of minutes of phone usage each day. They also determine the conditions for which one plan is cheaper than the other.
Curated OER
Creating a Consumer-Awareness Information Campaign
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Curated OER
Do You Get What You Pay For?
Consumers explore scientific notation as it relates to the real world. In this algebra lesson, mathematicians convert Gigabytes in to scientific notation to see if they are being cheated. They differentiate between base ten and base of...
Center for History Education
The Tobacco Economy: How did the Geography of the Chesapeake Region Influence its Development?
Explore the relationship between geography and economy using primary sources. After examining wills, advertisements, and other primary sources, individuals consider how the Chesapeake Region came to be home first to indentured servants,...
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.