Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Tobacco in North Carolina
Fourth graders examine the depiction of North Carolina tobacco farms in several photographs. They work in small groups to prepare an argument for a class debate and create promotional signs to advertise their point of view about tobacco...
Curated OER
Are Antismoking Ads Effective?
Are the anti-smoking ads put out by the federal government effective? This question is posed to your critical thinkers. They'll read excerpts from a New York Times article and then compose thoughtful blog responses to four related...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Curated OER
How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
Making Choices about Tobacco Use
Students examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking and the...
Curated OER
Food Advertising Tricks
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
Curated OER
Labor Needs in Colonial America
Students examine the labor needs in colonial America. Using primary and secondary resources, they explore the major events and life in the United States during colonial times. They complete a chart listing the pros and cons of a slave...