Curated OER
Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
Curated OER
Writing a Television Advertisement
Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...
Curated OER
Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Advertising Conversation
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
The Learning Network: Fill-In Super Bowl Ads
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your young scholars aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this instructional activity on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Student Handouts
Ad Hominem Arguments
Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments...
Curated OER
Jumping Off the Bandwagon
Teach your class to be critical consumers by studying persuasion in advertising.
Curated OER
Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Learners identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Curated OER
Business and Advertising
Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...