Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks high schoolers to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
Students analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising worksheet, learners learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
Curated OER
Advertisements and Commercials
Learners analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Learners view more print or television advertisements aimed at children and...
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
Curated OER
Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Pupils study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
Curated OER
Can China Kick the Habit?
Middle schoolers watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
Curated OER
Scientific Detectives
Young scholars examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its...