Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...

Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking instructional activity.

Young scholars complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Young scholars see how many...

Learners examine tobacco advertisements.  In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence.  Learners also discuss how to make responsible health...

Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...

Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Explore self and social construction with a hands-on art project. After studying and discussing bullying and other social experiences, individuals create three paper dolls that represent specific social constructions. Included here is a...

Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.