As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing...

Guidelines to the advertising process, including copy length, ad placement, and the like.

Outline of the steps involved and the questions to ask in critically assessing a print advertisement.

PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...