Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Virginia Department of Education
The Writing Process for Persuasive Writing
Get your junior high writers stimulated with the strategies and ideas available in this activity. Learners discuss and debate controversial subjects, and outline their reasons with an online graphic organizer (link included) that creates...
Curated OER
Storyboard for Persuasive Text
Students demonstrate their knowledge of the main elements of a story by creating a storyboard. In this persuasive writing lesson students create storyboards that are intended to persuade a director to make a movie out of the short story...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Argument
Students write and discuss opposing points of view. In this argument lesson, students learn to understand what an argument is and they get to argue one side of a disagreement. An alternative written assignment is provided. A worksheet is...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Curated OER
Persuaded or Informed?
Give each learner a newspaper for this instructional activity! As a group, read select editorials and discuss them with your class. Are these articles informational or persuasive? Cut out select editorials and have learners identify the...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Ryan White Inspires
Ask your students to demonstrate research skills by using the Internet, reference books, and magazines to gather information regarding AIDS/ HIV and the treatment of those affected by it. They will create a presentation using several...
Curated OER
Argumentative/Persuasive Writing
Intended for an intermediate/advance ELD course, this resource can support anyone learning the techniques and discernment needed for effective persuasive/argumentative writing. Beginning with the issue of curfews for a quick class...
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Newseum
Editorials and Opinion Articles
Reading the news is fun, and that's a fact! With the lesson plan, scholars differentiate between fact and opinion as they read editorial articles. They complete a worksheet to analyze the information before writing their own editorials...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
Curated OER
Dateline: Troy
Learners read an abridged version of The Odyssey andl write a composition comparing Odysseus or the Iliad with Odysseus of The Odyssey. Students write a speech that King Priam would make in the attempt to persuade his son, Paris, to...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Create Your Personal Shield
Fourth graders create a poster in the shape of a shield, which represents their individual lives by using art, photographs, magazine and newspaper graphics.